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What was the business goal

  1. Cut delivery timelines by 50% of everything deliverable from the marketing team—content, design, processes, sales collaterals, events and more.

  2. Improve inter departmental collaboration and eliminate confusion during the execution of a process/project.

What was my contribution

  • Designed the complete process for 8 workflows in Jira.

  • Conducted KT sessions for all teams that interacted with the marketing team so they understand how our internal process affects delivery timelines.

Final Outcome

  • 50% or more improvement in output per week of hygiene tasks

Weekly Output

Blog Generation

Social Media Content

Website Pages Deployment

Video Delivery

SEO Process Completion

Before

2 blogs

4 posts

4 pages

1 video

9 processes

After

6 blogs

12 posts

20 pages

3 videos

17 processes

  • Event asset delivery process became smoother, with more room for ideation and lower chances of miscommunication amongsts teams. As a result, ability to execute more complex events like thegeekconf improved.

  • Cross-team communcation became smooth. The marketing team could now support the sales team in strategic asset creation rather than being a standby team for standard requests like changes of the font and addition of images.