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Professional Summary
Marketing lead with 7+ years of experience in building B2B lead pipeline and creating marketing campaigns for zero to 10 startups and mid-level enterprises.
Core expertise
Planning and executing full-funnel strategies (across organic and paid channels).
Market Exposure
India, US, UK, and the Middle East.
Currently
Building a new-gen marketing system at JobTwine that includes two teams—1) a team of human marketers and 2) an agentic team that supports team 1.
My values
Quality obsession
Discipline
Daringness
Pragmatism
Core Competencies
Professional Experience
Hybrid, May 2026–present
JobTwine is an AI interview and hiring automation project.
Founding marketer responsible for building the marketing operations and channels for inbound queries. Full ownership for setting up the brand voice and the direction of the company’s standing in the market.
Automating multiple marketing operations via Claude, Semrush, Google Analytics, and Slack native agents to keep the team lean, while staying competitive.
Direct reports: 2
Target Regions: USA and India
Wins and Achievements
Three high ticket inbound leads in the first two months of joining from website revamp and marketing channel activation
AMD, Browser Stack, and Crimson Interactive
Revamped the entire website within a span of two weeks with a fresh branding, smoother interactions, and better readability. Migrated the entire website to Framer with zero downtime.
Increase visibility in AI tool rankings from 0.94% to 3.61% in two months. AI visibility improved from 4 to 14 in two months. It usually takes 6 months to rank. Industry average is 17. Getting there.
50 keywords now in the first page of Google. In May only branded keywords were ranking on the first page.
Tripled CTR of domain by 3x from 1.5% to 3.6%.
Bounce rate of websites reduced to 48% from 85%. Ensured visitors are staying more.
Aligned all listings, social channels, and product information links in terms of the correct messaging
Currently working on
Setting up podcasts and improving presence of the founder in social channels.
Planning for upcoming events in the US market that we can host and share.
Improving AEO rankings.
Work-from-office, Bengaluru, May 2022–April 2026
GeekyAnts is an AI transformation and implementation company with expertise in product development and design.
Built a funnel that generates 70 to 140 ICP-aligned organic leads per month.
Setup the branding foundation including tonal rules and content creation templates.
Grew the marketing team from four to a 16 members that included content writers, graphic designes, website developers, UX designers, social media executive, growth marketing specialists, video editors and producers, SEO specialists, and event managers.
Direct reports: 4 to 12
Regions focussed: India, USA, UK, Dubai, Australia, and Singapore.
Wins and Achievements
120 high-quality Fintech enterprise leads from one conference, thegeekconf 2025. Leads data were sourced through Apollo.io and brought to the conference via cold calling. No advertisement spend on event promotion.
Notable logs that attended: JP Morgan, Wells Fargo, Morgan Stanley, American Express, IBM, and Finastra.Grew monthly SQL count from 20 to a consistent 70–140 per month over 3.5 years by leading the end-to-end demand generation strategy, content production, and multi-channel pipeline development across the marketing team.
Generated a first-in-company history lead count of 181 SQLs in October 2024. Sources were a combination of contacts from attending GITEX GLOBAL Dubai , a full-funnel LinkedIn advertising campaign, and a blog content overhaul initiated in June 2024 that began compounding organic leads within four months.
Led the CRM migration from an internal system to HubSpot in July 2022 and subsequently to Zoho in 2023. Oversaw both transitions end-to-end and ensured zero data loss.
Reduced website content production time from 20 days to 4 days through a redesigned end-to-end Jira workflow that reduces cross-team confusion and follow ups.
Improved user sentiment towards the brand's products on Twitter and LinkedIn by 184%. Achieved through concerted actions using social listening tool Mentions.
Represented GeekyAnts at Global Fintech Fest 2025 and Singapore Fintech Fest 2025, expanding enterprise visibility in the fintech vertical and acquiring leads from SBI, HDFC, and Motilal Oswal.
Roles and Responsibilities
Owned full-funnel demand generation strategy across LinkedIn, YouTube, Instagram, Twitter, and Reddit.
Led content strategy and production across blogs, ebooks, email campaigns, and sales support assets.
Developed the GeekyAnts Tone Book and Content and SEO Checklist, standardising brand voice and editorial quality across a 16-person team.
Managed external lead generation partnerships with media houses in India and the US..
Led CRM migrations from internal system to HubSpot (2022) and Zoho (2023), ensuring zero data loss and pipeline continuity throughout.
Remote, February 2022–December 2022
Leena AI is an agentic Agentic AI platform with pre-built AI Colleagues for the back-office.
Created SEO-optimised blog content for the HR Service Delivery vertical.
Owned copywriting process for webinars and email campaigns.
Coordinated ebook and case-study production with cross-functional stakeholders.
Work-from-office, Chennai, April 2020–January 2022
Experienzing is a boutique content-driven digital marketing company.
Clients handled:
Wins and Achievements
Allsec Technologies
Increased SQL count for Allsec Technologies from 10 to 150 per month through a revamp of their marketing funnel.
Generated 180 SQLs via a content syndication campaign.
Alserv
Grew Alserv Assisted Living's subscriber base by 35% in 12 months through a combined organic and paid marketing strategy.
Increased social media following by 10x.
Heal Software
Increased LinkedIn followers by 118% and engagement by 95% through thought leadership content and employee outreach programs.
Responsibilities
Managed content strategy and paid advertising across LinkedIn, Facebook, Instagram, Twitter, and Google for a portfolio of B2B and B2C clients.
Led external partnerships and content syndication programs for enterprise lead generation.
Produced monthly and quarterly performance reports with campaign analysis for client stakeholders.
Chennai, July 2019–April 2020
Valued Epistemics is the parent company of AdmitEdge (formerly called GREedge), a study-abroad consultancy that provides admission assistance and courses for the GRE and IELTS.
Wins and Achievements
Improved email open rates by 80% and registration rates by 160% within one month. Achieved by overhauling the campaign strategy as part of a three-person team.
Generated 50,000 registrations across four online admissions marathon events.
Improved marketing ROI by 50% from existing baseline through seasonal sales campaigns.
Responsibilities
Content and copywriting for all digital channels (social media platforms, email, webinars, presentations, paid campaigns, and reports).
Tools and Platforms
Industry Experience
Fintech and financial services, developer tools and open source, human resources technology, ed-tech, senior care and assisted living, customer experience and service delivery, AI implementation and enterprise automation.
Consultation & Freelancing
Lead generation through Google Search Ads and Meta Ads
Organic social media strategy and campaigns
Each batch has a target conversion count to hit
Content writing for blogs
Website content for revamp
Optimization of existing blogs with SEO keywords
Content rewrite of old blogs
Tutoring of those enrolled in digital marketing courses
Evaluation of course assignments
Content writing and strategy for quarter-based campaigns
Social media content writing
Academic paper writing
Mentoring of new authors for Level 1 acceptance
Education
National Institute of Technology Manipur
Imphal, May 2015–May 2019
Bachelor of Technology, Mechanical Engineering
Research Paper: Ningthoujam, Rakesh Singh, et al. Base Transesterification of Ineffectual Soybean Oil Using Lab Scale Synthesized CaO Catalyst. Advances in Applied Mechanical Engineering, Springer, 2020.
Leadership and recognition
First author, Lecture Notes in Mechanical Engineering, Springer
Co-founder, Editor, and Designer, College Monthly Bulletin, NIT Manipur
Branch Coordinator, Training and Placement Cell, NIT Manipur
Branch Coordinator, Kalam Literary Club, NIT Manipur