My Origin Story
In a normal May evening, I sat staring at my Gmail inbox. There were two offer letters acceptance emails that required my reply. One was for the role of a Graduate Engineer Trainee, where I was to manage the factory floor. The next was for a position I had never heard of in my life, a Content Writer.
The engineer trainee position was the expected route, safe and linear. The content writer route was risky, but I had loved the assignment and the process that got me the job. 30 mins later, I was explaining to my mom why I had chosen the content writer role.
Two months later, I was sitting in Tek Towers, Chennai signing my onboarding papers. However, the job still felt unsafe; so I decided to leave the marketing role in year. Study for the GATE 2020 after work and complete my MTech. That was the plan.
But somehow things took a detour. I soon found out that in marketing you can be creative, give real value to thousands, and still make money for a business. I became intrigued. Google Analytics became an mild addiction. Optimizing copy became an obsession. It was also mind boggling to see people paying north of INR 50,000 by clicking on five words I wrote on a random Tuesday, when I sleep deprived and pissed at the Chennai heat.
One year passed by in a snap and I was still in marketing. And it was despite a lot of hardships (financially, COVID-10, and career choice wise).
But the winter of 2021 changed everything. I realized I was good at what I was doing, and I truly enjoyed it. Everything started clicking together—campaigns, planning, paid strategy, organic marketing, partnerships, and more. It did not happen overnight, but I decided that marketing will be my future.
And here we are seven years later, wiser, better, and sharper.
My Mission
I still believe that marketing is one of the only professions that in essence keeps human emotion as priority. At the end of the day, it is still a human that takes the call to click on a CTA and join a meeting. I want to ensure that brands exercise this power with responsible cogence through thoughtful campaigning.
The process nerd in me will always take care of the business baselines. But I will continue to pursue the deliver of real value to the audience, through any medium, digital or print.
My Idols
Rory Sutherland
My intellectual guru. Anytime I have a doubt, I ask myself "What would Rory do?"
JRR Tolkien
He is the reason I am quality obsessed and daring enough to constantly push myself.
Alex Cattoni
She practically taught me all the foundation of digital marketing when I was starting out.
Batman/Bruce Wayne
He teaches me to always be over prepared and be ready for all contingencies.
Seth Godin
Purple cow changed how I looked at marketing campaigns forever. I still chase it.
Sarah Snow
Showed me that your most authentic self is what people want to see in marketing.
Annie Dillard
She demonstrated the struggle that a creative writer undergoes and its necessity for good work.
Frank Herbert
He taught me that you don't have to appease everyone, just those smart enough to follow.
My House
Pros:
I am very strategic and obsessed with being the best at my field. I have the ability to create opportunities rather than wait for them. Networking and building the right relationships come natural to me. I think several steps ahead so that a "vision" actually becomes reality.
Cons:
I am very blunt with my feedback, and creatives that cannot take critique find it hard to swallow my comments. I also tend to go too deep into topics that do not need special attention.
I am constantly working on making them better by asking feedback from my team members and ensuring that I improve.
My Values
Quality Obsession
"Don't ship junk" is a mantra I follow strictly. Anytime I am compelled to do so a horcrux gets created.
You will find me locked in and delivering with diligence, everytime.
Discipline
Daringness
I have the balls to go against the stats quo or speak up when something is wrong.
I am always practical during execution and I keep myself updated of on-ground realities.
Pragmatism
My Fuel
In my personal life, I want everyday to be a lazy Saturday.
But its the complete opposite at work—I am a hardcore thrill seeker. I would never be able to do dry money-making work. But at work, I need a spark to keep me alive.
Good copy intrigues me. A well written blog hooks me in. Presenting is something I genuinely enjoy. The crowd fuels me. The bigger the occasion, the better. It’s daunting. It’s daunting every single time. But it’s thrilling.
Anytime something gets boring, or something is already set up that does not need growth, I start looking for my next project. Tinkering with tools like n8n, Stack AI, Framer, and Figma makes me physically jump with excitement. Harder the learning curve, the more I get excited.
When I started out I had a hunger to always kept learning. That hunger is still present, but is now directed to how can I deliver impact with my learnings. Application of what I consume and understand, seeing how theory pans out in the real world is my fuel.
