Doing a complete overhaul of the JobTwine Website along with SEO and AEO Setup in 14 days with a team size of 2
If you are scanning
What was the business goal
This project was like running a marathon in a sprint. I had just joined two weeks back and the first thing was to deliver a full website revamp. Three separate marketing teams, an agency, and a veteran UX designer had already taken a stab at it. History was against me. A welcome challenge.
Provide visitor to the JobTwine website an experience that makes them want to sign up and book a demo.
Update the messaging across the website to align with the new features to the application. JobTwine had just done a positioning change from AI interview assistant to autonomous interviews.
Deploy the website in time for the SHRM 2026 conference. We had 45 days for the ideation, design exploration, migration, testing, and SEO hygiene.
What was my contribution
Planned the execution of the project. Team was lean. It was me and a graphic designer who also built the website on Framer.
Wrote the content of the site to align with the new positioning.
Assisted designer in creating the website pages in Framer using pre-built components.
Tested every page for production issues after deployment.
SEO hygiene checks to ensure that the migration did not impact existing rankings.
Final Outcome
24 SQLs received in the first month of deployment
300% improvement in SEO visibility
45 keywords now ranking in first page of Google in the US. Earlier the number was 10. Improving daily.
All web vitals green. Mobile page health scans passed.
AI citations increased by 68.8% compared to data from the last 6 months
Visibility Increase
Average Position
Core Web Vitals on Mobile After the Migration to Framer
Core Web Vitals on Desktop After the Migration to Framer
