Improving Organic Process and Quality for GeekyAnts

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What was the business goal

  • Increase the volume of content creation in GeekyAnts without skipping any of the steps that ensured content quality.

  • Integrate AI tools for improved productivity without slipping into a mode where the content becomes AI slop.

What was my contribution

  • Designed the complete update of the organic content process. Kept in consideration was AI usage habits, team strengths and weaknesses, market requirements, and business targets.

  • Training of the teams to ensure the transition period is smooth and minimal blockers arise.

Final Outcome

  • Lead count increased to an average of 80 per month from 24.

  • Blog production increased from 4 a month to 20 a month. Organic traffic grew by 60%.

  • Follower count of GeekyAnts increased by 100k in three months on LinkedIn.

  • 14 meetings booked in the first two months

  • 1 discovery call happened within the first month

  • Four videos with speakers that were later repurposed as social proofs and shareable content.